Resilience
Branding
Each year, Swinburne University holds a design exhibition called "Grad X" which allows students to showcase their work to future employees, friends, and family in their final year.
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This year(2021) the theme for Grad X is resilience, my-self and one other student who is doing the design undergraduate degree was selected to design the brandmark for this year's theme. We worked alongside staff at the university to create this brandmark having weekly meetings to get feedback on our work.
Our final design created was inspired by a QR code. We thought this represented the theme of "resilience" as QR codes were an invention making all our lives easier due to COVID 19 so we believed they represent the resilience everyone showed during this pandemic.
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